In terms of market share, Direct Response Group is clearly lagging behind, losing to HiConversion in all segments.
HiConversion has better usage coverage in more websites categories. Including Shopping, Business & Industry, Beauty & Fitness, Clothing and 25 other categories.
Direct Response Group is leading in Computer & Electronics, Internet & Telecom, Software, Soccer and 4 other categories.
HiConversion is leading in most countries, including United States, Canada, United Kingdom, Spain and 12 other countries.
Direct Response Group is leading in Russia, Japan and Brazil.