In terms of market share, Direct Response Group is clearly lagging behind, losing to HotTraffic in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Soccer and 5 other categories.
HotTraffic is leading in People & Society, Arts & Entertainment, Consumer Electronics, Mobile Developers and 2 other categories.
Direct Response Group is leading in most countries, including Russia, Denmark, France, Hong Kong and 12 other countries.
HotTraffic is leading in Netherlands, South Africa, Hungary, Greece and one other country.