In terms of market share, Direct Response Group is clearly lagging behind, losing to HotTraffic in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Consumer Electronics, Autos & Vehicles and 5 other categories.
Direct Response Group is leading in Business & Industry, Soccer, Sports, Office Products and 2 other categories.
Direct Response Group is leading in most countries, including United States, Brazil and Japan.
HotTraffic is leading in Netherlands.