In terms of market share, Direct Response Group is clearly lagging behind, losing to HotTraffic in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Marketing & Advertising, Arts & Entertainment, Career & Education and 5 other categories.
Direct Response Group is leading in Internet & Telecom, Soccer, Real Estate, Online Marketing and 2 other categories.
Direct Response Group is leading in most countries, including Japan, Latvia, Brazil and United States.
HotTraffic is leading in Netherlands.