In terms of market share, Direct Response Group is clearly lagging behind, losing to HotTraffic in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Soccer and 6 other categories.
HotTraffic is leading in People & Society, Arts & Entertainment, Consumer Electronics, Autos & Vehicles and 4 other categories.
Direct Response Group is leading in most countries, including Russia, United States, Japan and Brazil.
HotTraffic is leading in Netherlands.