In terms of market share, Direct Response Group is clearly lagging behind, losing to HotTraffic in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Marketing & Advertising, Arts & Entertainment, Jobs & Employment and 5 other categories.
Direct Response Group is leading in Business & Industry, Internet & Telecom, Sports, Soccer and 3 other categories.
Direct Response Group is leading in most countries, including Japan, Russia, Brazil and United States.
HotTraffic is leading in Netherlands and Germany.