Market Share by Top Websites

1 Intent Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Intent Media in all segments.

Websites Categories

1 Intent Media has better usage coverage in more websites categories. Including Travel, Tourism, Accommodation & Hotels, Business & Industry and 30 other categories.

2 Direct Response Group is leading in People & Society, Soccer, TV & Video and Office Products.

Geography

1 Intent Media is leading in most countries, including United States, Germany, France, Great Britain and 59 other countries.

2 Direct Response Group is leading in Palau.