In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, Internet & Telecom and 33 other categories.
Direct Response Group is leading in TV & Video, Construction & Maintenance and Office Products.
iProspect is leading in most countries, including United States, United Kingdom, India, China and 11 other countries.
Direct Response Group is leading in Russia, Japan and Brazil.