Market Share by Top Websites

1 iProspect is leading in Top 100K Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.

Websites Categories

1 iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, People & Society and 22 other categories.

2 Direct Response Group is leading in Sports, Soccer, Shopping, Office Products and one other category.

Geography

1 iProspect is leading in most countries, including United States, India, Japan, United Kingdom and 3 other countries.

2 Direct Response Group is leading in Russia and Brazil.