In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, People & Society and 32 other categories.
Direct Response Group is leading in Computer & Electronics, Software, TV & Video, Construction & Maintenance and one other category.
iProspect is leading in most countries, including United States, Ukraine, United Kingdom, Myanmar and 7 other countries.
Direct Response Group is leading in Russia and Brazil.