In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Travel, Business & Industry, Tourism, People & Society and 24 other categories.
Direct Response Group is leading in Soccer, Real Estate, Office Products and Sports.
iProspect is leading in most countries, including United States, India, France, Colombia and one other country.
Direct Response Group is leading in Japan and Brazil.