Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Computers Electronics & Technology.

2 iProspect is leading in Games.

Geography

1 iProspect is leading in most countries, including United States, China and Japan.

2 Direct Response Group is leading in Brazil.