Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.

Websites Categories

1 iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, Internet & Telecom and 33 other categories.

2 Direct Response Group is leading in TV & Video, Construction & Maintenance and Office Products.

Geography

1 iProspect is leading in most countries, including United States, United Kingdom, India, China and 11 other countries.

2 Direct Response Group is leading in Russia, Japan and Brazil.