In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, People & Society and 33 other categories.
Direct Response Group is leading in TV & Video and Office Products.
iProspect is leading in most countries, including United States, France, India, United Kingdom and 5 other countries.
Direct Response Group is leading in China and Russia.