In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, Internet & Telecom and 34 other categories.
Direct Response Group is leading in TV & Video, Construction & Maintenance and Office Products.
iProspect is leading in most countries, including United States, Australia, India, Uruguay and 7 other countries.
Direct Response Group is leading in Russia, Italy, Japan and Brazil.