In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, People & Society, Travel, Internet & Telecom and 34 other categories.
Direct Response Group is leading in Computer & Electronics, TV & Video and Office Products.
iProspect is leading in most countries, including United States, India, Canada, France and 23 other countries.
Direct Response Group is leading in Belarus, Indonesia and Norway.