Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.

Websites Categories

1 iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, People & Society and 33 other categories.

2 Direct Response Group is leading in TV & Video and Office Products.

Geography

1 iProspect is leading in most countries, including United States, France, India, United Kingdom and 5 other countries.

2 Direct Response Group is leading in China and Russia.