In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, Internet & Telecom and 34 other categories.
Direct Response Group is leading in Computer & Electronics, Soccer, TV & Video, Construction & Maintenance and 2 other categories.
iProspect is leading in most countries, including United States, Philippines, United Kingdom, Belarus and 9 other countries.
Direct Response Group is leading in Russia, Japan and Brazil.