In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, People & Society and 23 other categories.
Direct Response Group is leading in Real Estate, Soccer, Sports, Office Products and one other category.
iProspect is leading in most countries, including United States, Taiwan, France, India and 5 other countries.
Direct Response Group is leading in Germany, Japan, Latvia and Brazil.