Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to iProspect in all segments.

Websites Categories

1 iProspect has better usage coverage in more websites categories. Including Travel, Business & Industry, Tourism, People & Society and 24 other categories.

2 Direct Response Group is leading in Soccer, Real Estate, Office Products and Sports.

Geography

1 iProspect is leading in most countries, including United States, India, France, Colombia and one other country.

2 Direct Response Group is leading in Japan and Brazil.