In terms of market share, Direct Response Group is clearly lagging behind, losing to LoopFuse OneView in all segments.
LoopFuse OneView has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 50 other categories.
Direct Response Group is leading in Soccer, TV & Video and Office Products.
LoopFuse OneView is leading in most countries, including United States, United Kingdom, India, Russia and 21 other countries.
Direct Response Group is leading in Italy and Japan.