In terms of market share, Direct Response Group is clearly lagging behind, losing to PredictiveIntent in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Soccer, Real Estate, Computer & Electronics, Internet & Telecom and 4 other categories.
PredictiveIntent is leading in Career & Education, Jobs & Employment, Business & Industry, Marketing & Advertising and 2 other categories.
PredictiveIntent is leading in most countries, including Italy, Mexico, Portugal, Luxembourg and 12 other countries.
Direct Response Group is leading in Japan.