Market Share by Top Websites

1 PredictiveIntent is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to PredictiveIntent in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Computer & Electronics, Internet & Telecom, People & Society, Soccer and 7 other categories.

2 PredictiveIntent is leading in Jobs & Employment, Career & Education, Business & Industry, Marketing & Advertising and one other category.

Geography

1 PredictiveIntent is leading in most countries, including Italy, United Kingdom, Brazil, United States and 16 other countries.

2 Direct Response Group is leading in China, Belarus and Japan.