Market Share by Top Websites

1 PredictiveIntent is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to PredictiveIntent in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Computer & Electronics, Internet & Telecom, People & Society, Soccer and 7 other categories.

2 PredictiveIntent is leading in Career & Education, Jobs & Employment, Business & Industry, Marketing & Advertising and one other category.

Geography

1 PredictiveIntent is leading in most countries, including United Kingdom, Spain, Italy, United States and 18 other countries.

2 Direct Response Group is leading in Germany and Japan.