Market Share by Top Websites

1 PredictiveIntent is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to PredictiveIntent in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Internet & Telecom, Sports, Soccer, Online Marketing and 4 other categories.

2 PredictiveIntent is leading in Career & Education, Jobs & Employment, Business & Industry and Marketing & Advertising.

Geography

1 PredictiveIntent is leading in most countries, including Italy, United States, France, Mexico and 7 other countries.

2 Direct Response Group is leading in Japan and Russia.