Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to PredictiveIntent in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Soccer, Real Estate, Computer & Electronics, Internet & Telecom and 4 other categories.

2 PredictiveIntent is leading in Career & Education, Jobs & Employment, Business & Industry, Marketing & Advertising and 2 other categories.

Geography

1 PredictiveIntent is leading in most countries, including Italy, Mexico, Portugal, Luxembourg and 12 other countries.

2 Direct Response Group is leading in Japan.