Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 27 other categories.

2 Direct Response Group is leading in Computer & Electronics, Software, Soccer, TV & Video and 3 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Germany, Canada and 11 other countries.

2 Direct Response Group is leading in Russia, Japan and Brazil.