Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 30 other categories.

2 Direct Response Group is leading in Computer & Electronics, Soccer, TV & Video, Real Estate and one other category.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, China, India and 6 other countries.

2 Direct Response Group is leading in Japan, Poland and Russia.