Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Business & Industry and 34 other categories.

2 Direct Response Group is leading in Computer & Electronics, Soccer, TV & Video, Real Estate and 2 other categories.

Geography

1 Direct Response Group is leading in most countries, including Russia, Denmark, France, Hong Kong and 8 other countries.

2 Proclivity is leading in United States, United Kingdom, Brazil, Germany and 7 other countries.