Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 26 other categories.

2 Direct Response Group is leading in Internet & Telecom, Soccer, Online Marketing, Office Products and one other category.

Geography

1 Proclivity is leading in most countries, including United States, China, United Kingdom, France and 8 other countries.

2 Direct Response Group is leading in Russia and Brazil.