In terms of market share, Direct Response Group is clearly lagging behind, losing to SearchRev in all segments.
SearchRev has better usage coverage in more websites categories. Including Shopping, Business & Industry, People & Society, News & Media and 52 other categories.
Direct Response Group is leading in Soccer, Office Products and Computer & Electronics.
SearchRev is leading in most countries, including United States, Korea Republic, Brazil, Ecuador and 12 other countries.
Direct Response Group is leading in Japan.