In terms of market share, Direct Response Group is clearly lagging behind, losing to SearchRev in all segments.
SearchRev has better usage coverage in more websites categories. Including Shopping, Business & Industry, People & Society, Food & Drink and 47 other categories.
Direct Response Group is leading in Soccer, Computer & Electronics and Office Products.
SearchRev is leading in most countries, including United States, Russia, Germany, Korea Republic and 9 other countries.
Direct Response Group is leading in Japan.