In terms of market share, Direct Response Group is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Religion & Spirituality and 14 other categories.
Direct Response Group is leading in Business & Industry, Computer & Electronics, Real Estate, Software and one other category.
Direct Response Group is leading in most countries, including United States, Denmark, France, Germany and 12 other countries.
SUP media is leading in Russia, Ukraine, Montenegro, Australia and 3 other countries.