In terms of market share, Direct Response Group is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Internet & Telecom and 11 other categories.
Direct Response Group is leading in Business & Industry, Office Products, Computer & Electronics and Real Estate.
SUP media is leading in most countries, including Russia, United Kingdom, Romania and Czech Republic.
Direct Response Group is leading in United States, Brazil and Japan.