In terms of market share, Direct Response Group is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Sports, People & Society and 10 other categories.
Direct Response Group is leading in Business & Industry, Internet & Telecom, Online Marketing, Office Products and one other category.
Direct Response Group is leading in most countries, including Japan, Brazil and United States.
SUP media is leading in Russia and Belarus.