In terms of market share, Direct Response Group is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Sports, Chats & Forums and 9 other categories.
Direct Response Group is leading in Business & Industry, Internet & Telecom, Real Estate, Online Marketing and one other category.
SUP media is leading in most countries, including Russia, United Kingdom, Ukraine and India.
SUP media is leading in Russia, United Kingdom, Ukraine and India.