In terms of market share, Direct Response Group is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Internet & Telecom and 17 other categories.
Direct Response Group is leading in Business & Industry, Computer & Electronics, Real Estate and Office Products.
SUP media is leading in most countries, including Russia, Germany, Ukraine and Belarus.
Direct Response Group is leading in United States and Poland.