In terms of market share, Direct Response Group is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Internet & Telecom and 16 other categories.
Direct Response Group is leading in Computer & Electronics, Business & Industry, Software, Construction & Maintenance and 2 other categories.
SUP media is leading in most countries, including Russia, Ukraine, Japan, Azerbaijan and 7 other countries.
Direct Response Group is leading in United States, Italy, Germany and Brazil.