Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to SUP media in all segments.

Websites Categories

1 SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Internet & Telecom and 17 other categories.

2 Direct Response Group is leading in Business & Industry, Computer & Electronics, Construction & Maintenance, Real Estate and one other category.

Geography

1 SUP media is leading in most countries, including Russia, Switzerland, Sierra Leone and Netherlands.

2 Direct Response Group is leading in United States, Italy and Brazil.