Market Share by Top Websites

1 Varick Media Management is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Varick Media Management in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Shopping and 77 other categories.

2 Direct Response Group is leading in Soccer and Office Products.

Geography

1 Varick Media Management is leading in most countries, including United States, Canada, United Kingdom, Australia and 20 other countries.

2 Direct Response Group is leading in Thailand.