In terms of market share, Direct Response Group is clearly lagging behind, losing to Vertical Leap in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 10 other categories.
Vertical Leap is leading in Tourism and Travel.
Direct Response Group is leading in most countries, including Russia, United States, Japan and Brazil.
Vertical Leap is leading in United Kingdom.