In terms of market share, Direct Response Group is clearly lagging behind, losing to Vertical Leap in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Soccer, Real Estate, Computer & Electronics and 5 other categories.
Vertical Leap is leading in Tourism and Travel.
Direct Response Group is leading in most countries, including Japan, Brazil and United States.
Vertical Leap is leading in United Kingdom.