Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Vertical Leap in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Soccer, Sports, Office Products and 5 other categories.

2 Vertical Leap is leading in Tourism and Travel.

Geography

1 Direct Response Group is leading in most countries, including United States, Brazil and Japan.

2 Vertical Leap is leading in United Kingdom.