Market Share by Top Websites

1 Vertical Network is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Vertical Network in all segments.

Websites Categories

1 Vertical Network has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 40 other categories.

2 Direct Response Group is leading in Computer & Electronics, Soccer, Software and Office Products.

Geography

1 Vertical Network is leading in most countries, including Germany, Argentina, France, Brazil and 2 other countries.

2 Direct Response Group is leading in China, Russia, United States, Belarus and one other country.