Market Share by Top Websites

1 Vertical Network is leading in Top 100K Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Vertical Network in all segments.

Websites Categories

1 Vertical Network has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, People & Society and 37 other categories.

2 Direct Response Group is leading in Computer & Electronics, Soccer, Software and Office Products.

Geography

1 Direct Response Group is leading in most countries, including United States, Belarus, Denmark, France and 13 other countries.

2 Vertical Network is leading in Germany, Austria, Switzerland, Canada and 4 other countries.