Market Share by Top Websites

1 Vertical Network is leading in Top 100K Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Vertical Network in all segments.

Websites Categories

1 Vertical Network has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 38 other categories.

2 Direct Response Group is leading in Computer & Electronics, Soccer, Construction & Maintenance, Software and one other category.

Geography

1 Vertical Network is leading in most countries, including Germany, Austria, Switzerland, United Kingdom and 5 other countries.

2 Direct Response Group is leading in Russia, United States, Japan and Brazil.