Market Share by Top Websites

1 Vertical Network is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Vertical Network in all segments.

Websites Categories

1 Vertical Network has better usage coverage in more websites categories. Including Business & Industry, Travel, Arts & Entertainment, People & Society and 32 other categories.

2 Direct Response Group is leading in Soccer, Computer & Electronics and Office Products.

Geography

1 Vertical Network is leading in most countries, including Germany, Switzerland, United Kingdom, India and one other country.

2 Direct Response Group is leading in United States, Japan and Brazil.