In terms of market share, Direct Response Group is clearly lagging behind, losing to Vertical Network in all segments.
Vertical Network has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 39 other categories.
Direct Response Group is leading in Computer & Electronics, Soccer, Software and Office Products.
Direct Response Group is leading in most countries, including Russia, Denmark, Hong Kong, Israel and 9 other countries.
Vertical Network is leading in Germany, Switzerland, Austria, Bolivia and one other country.