In terms of market share, Direct Response Group is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 61 other categories.
Direct Response Group is leading in TV & Video, Soccer and Office Products.
WordStream is leading in most countries, including United States, Mexico, Australia, Netherlands and 11 other countries.
Direct Response Group is leading in Russia, Japan and Brazil.