In terms of market share, Direct Response Group is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 59 other categories.
Direct Response Group is leading in TV & Video, Office Products and Soccer.
WordStream is leading in most countries, including United States, United Kingdom, Mexico, Australia and 11 other countries.
Direct Response Group is leading in Thailand, Russia, Korea Republic and Japan.