In terms of market share, Direct Response Group is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 57 other categories.
Direct Response Group is leading in Soccer and Office Products.
WordStream is leading in most countries, including United States, Australia, India, Malaysia and 11 other countries.
Direct Response Group is leading in Japan and Brazil.