In terms of market share, Direct Response Group is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 59 other categories.
Direct Response Group is leading in Soccer, TV & Video and Office Products.
WordStream is leading in most countries, including United States, South Africa, Canada, United Kingdom and 11 other countries.
Direct Response Group is leading in Russia, Italy, China, Japan and one other country.