In terms of market share, Direct Response Group is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 58 other categories.
Direct Response Group is leading in Soccer, TV & Video and Office Products.
WordStream is leading in most countries, including Netherlands, United States, Canada, Great Britain and 11 other countries.
Direct Response Group is leading in Russia, Denmark, France, Hong Kong and 8 other countries.