In terms of market share, Direct Response Group is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 60 other categories.
Direct Response Group is leading in Soccer, TV & Video and Office Products.
WordStream is leading in most countries, including United States, Canada, Malaysia, United Kingdom and 13 other countries.
Direct Response Group is leading in Taiwan, Japan and Russia.