Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to WordStream in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 59 other categories.

2 Direct Response Group is leading in TV & Video, Office Products and Soccer.

Geography

1 WordStream is leading in most countries, including United States, United Kingdom, Mexico, Australia and 11 other countries.

2 Direct Response Group is leading in Thailand, Russia, Korea Republic and Japan.