In terms of market share, Direct Response Group is clearly lagging behind, losing to XA.net in all segments.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 49 other categories.
Direct Response Group is leading in Construction & Maintenance and Office Products.
XA.net is leading in most countries, including United States, United Kingdom, India, Canada and 16 other countries.
Direct Response Group is leading in Russia and Brazil.