Market Share by Top Websites

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to XA.net in all segments.

Websites Categories

1 XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 49 other categories.

2 Direct Response Group is leading in Computer & Electronics, Construction & Maintenance and Office Products.

Geography

1 XA.net is leading in most countries, including United States, Canada, India, United Kingdom and 11 other countries.

2 Direct Response Group is leading in Russia and Brazil.