In terms of market share, Direct Response Group is clearly lagging behind, losing to XA.net in all segments.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 51 other categories.
Direct Response Group is leading in Office Products.
XA.net is leading in most countries, including United States, Russia, United Kingdom, Canada and 10 other countries.
Direct Response Group is leading in Korea Republic and Thailand.