Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DotAndMedia is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 45 other categories.

2 DotAndMedia is leading in People & Society, Shopping, Computer & Electronics, Food & Drink and 24 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 39 other countries.

2 DotAndMedia is leading in Italy.