Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DotAndMedia is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DotAndMedia has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Sports, Soccer and 39 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 13 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 36 other countries.

2 DotAndMedia is leading in Italy and Russia.