Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DotDigital is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 18 other categories.

2 DotDigital is leading in Home & Garden and Arts & Entertainment.

Geography

1 Salesforce Marketing Cloud is leading in most countries, including United States, Brazil, Canada, Germany and 83 other countries.

2 DotDigital is leading in United Kingdom, Australia, Singapore, Malaysia and 16 other countries.