Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 interclick is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 90 other categories.

2 interclick is leading in Career & Education, Universities & Colleges, Autos & Vehicles, Technology News and 18 other categories.


1 is leading in most countries, including Sweden, Malta, Germany, United Kingdom and 25 other countries.

2 interclick is leading in United States, France, Canada, Turkey and 8 other countries.