Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 90 other categories.

2 interclick is leading in Career & Education, Universities & Colleges, Technology News, Autos & Vehicles and 17 other categories.


1 is leading in most countries, including Sweden, India, Malta, Norway and 23 other countries.

2 interclick is leading in United States, United Kingdom, Sri Lanka, China and 3 other countries.