Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 interclick is leading in Top 10K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 91 other categories.

2 interclick is leading in Career & Education, Universities & Colleges, Autos & Vehicles, Technology News and 16 other categories.


1 is leading in most countries, including Sweden, Finland, Malta, Norway and 16 other countries.

2 interclick is leading in United States, Argentina, Japan, Belgium and 5 other countries.