Market Share by Top Websites

1 Double.net is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Double.net in all segments.

Websites Categories

1 Double.net has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 62 other categories.

2 Microsoft adCenter Conversion is leading in Health, Computer & Electronics, Software, Finance and 56 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 18 other countries.

2 Double.net is leading in Sweden, Finland, Germany, Poland and 15 other countries.