Market Share by Top Websites

1 Double.net is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Double.net in all segments.

Websites Categories

1 Double.net has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 65 other categories.

2 Microsoft adCenter Conversion is leading in Health, Computer & Electronics, Finance, Software and 63 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 26 other countries.

2 Double.net is leading in Sweden, Finland, Malta, Norway and 10 other countries.