2
In terms of market share, Double.net is clearly lagging behind, losing to MSN Ads in all segments.
1
Double.net has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Food & Drink and 7 other categories.
2
MSN Ads is leading in Science & Education, Finance, Hobbies & Leisure, Health and 4 other categories.
1
Double.net is leading in most countries, including Sweden, Belgium, Denmark, Hong Kong and 5 other countries.
2
MSN Ads is leading in United States, Bulgaria, Canada, Finland and 3 other countries.