Market Share by Top Websites

1 Double.net is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Double.net in all segments.

Websites Categories

1 Double.net has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 84 other categories.

2 Six Apart Advertising is leading in Humor, Technology News, Beauty & Fitness, Fitness and 13 other categories.

Geography

1 Double.net is leading in most countries, including Sweden, United Kingdom, Finland, Norway and 16 other countries.

2 Six Apart Advertising is leading in United States, Canada, Ukraine, United Arab Emirates and 8 other countries.