Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 88 other categories.

2 Six Apart Advertising is leading in Technology News, Beauty & Fitness, Law & Government, Fitness and 18 other categories.


1 is leading in most countries, including Sweden, Niue, Finland, Norway and 31 other countries.

2 Six Apart Advertising is leading in United States, India, Canada, Australia and 16 other countries.