Market Share by Top Websites

1 Double.net is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Double.net in all segments.

Websites Categories

1 Double.net has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 87 other categories.

2 Six Apart Advertising is leading in Technology News, Software, Beauty & Fitness, Fitness and 16 other categories.

Geography

1 Double.net is leading in most countries, including Sweden, Malta, Norway, Russia and 19 other countries.

2 Six Apart Advertising is leading in United States, United Kingdom, India, Australia and 7 other countries.