Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 88 other categories.

2 Six Apart Advertising is leading in Technology News, Software, Beauty & Fitness, Law & Government and 15 other categories.


1 is leading in most countries, including Sweden, Germany, Poland, United Kingdom and 26 other countries.

2 Six Apart Advertising is leading in United States, India, Canada, Congo and 5 other countries.