DoublePimp is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 71 other categories.
DoublePimp is leading in Adult, Arts & Entertainment, People & Society, Movies and 25 other categories.
DoublePimp is leading in most countries, including Germany, United Kingdom, Turkey, Russia and 49 other countries.
Microsoft adCenter Conversion is leading in United States, Canada, Mexico, Philippines and 11 other countries.