Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, Software, Technology News and 71 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Financial Management, Sports and one other category.

Geography

1 DoubleVerify is leading in most countries, including United States, United Kingdom, Russia, Germany and 35 other countries.

2 Encore Metrics is leading in Japan, Colombia, Northern Mariana Islands, Philippines and 2 other countries.