Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 HitSniffer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 131 other categories.

2 DoubleVerify is leading in News & Media, Computer & Electronics, Software, Technology News and 22 other categories.


1 DoubleVerify is leading in most countries, including United States, Brazil, United Kingdom, Russia and 72 other countries.

2 HitSniffer is leading in India, South Africa, United Arab Emirates, Pakistan and 20 other countries.