Market Share by Top Websites

1 IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to IO Technologies in all segments.

Websites Categories

1 IO Technologies has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 19 other categories.

2 DoubleVerify is leading in Sports.

Geography

1 IO Technologies is leading in most countries, including Ukraine, Russia, Belarus, Kazakhstan and 96 other countries.

2 DoubleVerify is leading in United States, Canada, Brazil, France and 27 other countries.