Market Share by Top Websites

1 IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to IO Technologies in all segments.

Websites Categories

1 IO Technologies has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, Shopping and 163 other categories.

2 DoubleVerify is leading in Computer & Electronics, Software, Technology News, Computer Security and 12 other categories.

Geography

1 IO Technologies is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 81 other countries.

2 DoubleVerify is leading in United States, United Kingdom, Brazil, Germany and 45 other countries.