Market Share by Top Websites

1 IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to IO Technologies in all segments.

Websites Categories

1 IO Technologies has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Heavy Industry & Engineering, Home & Garden and 18 other categories.

2 DoubleVerify is leading in Sports and Games.

Geography

1 IO Technologies is leading in most countries, including Ukraine, Russia, Belarus, Kazakhstan and 85 other countries.

2 DoubleVerify is leading in United States, Germany, Canada, Japan and 11 other countries.