Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleVerify is still behind Nielsen NetRatings in all market share segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Marketing & Advertising and 204 other categories.

2 DoubleVerify is leading in Baseball, Volleyball, Aviation, Birds and one other category.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Russia and 167 other countries.

2 DoubleVerify is leading in Kuwait, Swaziland and Benin.