Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Observer is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Software, Technology News and 90 other categories.

2 Observer is leading in Web Design, Photography, Mobile Developers, Transportation & Logistics and 3 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Great Britain, Brazil, Russia and 97 other countries.

2 Observer is leading in Montenegro and British Indian Ocean Territory.