Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Observer is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Software, Technology News and 89 other categories.

2 Observer is leading in Web Design, Photography, Mobile Developers, Transportation & Logistics and 3 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 85 other countries.

2 Observer hasn't got a lead over DoubleVerify in any country.