Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Opentracker is leading in Top 1M Sites.

Websites Categories

1 Opentracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 157 other categories.

2 DoubleVerify is leading in News & Media, Computer & Electronics, Software, Technology News and 17 other categories.


1 Opentracker is leading in most countries, including United Kingdom, India, Netherlands, Sweden and 79 other countries.

2 DoubleVerify is leading in United States, Brazil, Germany, Russia and 49 other countries.