Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popcorn Metrics is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, Software, Technology News and 80 other categories.

2 Popcorn Metrics is leading in Business & Industry, Tourism, Online Marketing, Dentistry and 15 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, United Kingdom, Spain, Brazil and 47 other countries.

2 Popcorn Metrics is leading in Australia, Portugal, South Africa, China and 5 other countries.