Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popcorn Metrics is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Software, Technology News and 85 other categories.

2 Popcorn Metrics is leading in Online Marketing, Home & Garden, Web Hosting, Mobile Developers and 12 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, United Kingdom, Brazil, Russia and 94 other countries.

2 Popcorn Metrics is leading in British Indian Ocean Territory, Pakistan, Palau, Mali and one other country.