Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites and The Entire Web.

2 Unica is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 113 other categories.

2 DoubleVerify is leading in News & Media, Computer & Electronics, Software, Technology News and 32 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, United Kingdom, Brazil, Russia and 76 other countries.

2 Unica is leading in Canada, Australia, Italy, China and 32 other countries.