Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Unica is leading in Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 87 other categories.

2 DoubleVerify is leading in News & Media, Computer & Electronics, Technology News, Software and 27 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, United Kingdom, Brazil, Russia and 71 other countries.

2 Unica is leading in Japan, China, India, Belgium and 26 other countries.