Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 110 other categories.

2 DoubleVerify is leading in Computer & Electronics, News & Media, Software, Technology News and 28 other categories.

Geography

1 Unica is leading in most countries, including United Kingdom, Germany, Canada, Japan and 66 other countries.

2 DoubleVerify is leading in United States, Russia, Brazil, Poland and 26 other countries.