Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 112 other categories.

2 DoubleVerify is leading in News & Media, Computer & Electronics, Software, Technology News and 23 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 60 other countries.

2 Unica is leading in China, India, Belgium, Portugal and 35 other countries.