Market Share by Top Websites

1 Unica is leading in Top 1M Sites and The Entire Web.

2 DoubleVerify is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 93 other categories.

2 DoubleVerify is leading in Computer & Electronics, News & Media, Software, Technology News and 26 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 71 other countries.

2 DoubleVerify is leading in Russia, Chile, Viet Nam, Peru and 8 other countries.