Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Sports, Soccer, News & Media, Arts & Entertainment and 77 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Health, Finance and 61 other categories.


1 DoubleVerify is leading in most countries, including United States, Russia, United Kingdom, Germany and 129 other countries.

2 Unica is leading in Kenya, Ethiopia, Syrian Arab Republic, Rwanda and 4 other countries.