Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 95 other categories.

2 DoubleVerify is leading in Computer & Electronics, News & Media, Software, Technology News and 35 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 76 other countries.

2 DoubleVerify is leading in Brazil, Israel, Chile, Mexico and 13 other countries.