Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleVerify is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 115 other categories.

2 DoubleVerify is leading in Computer & Electronics, News & Media, Software, Technology News and 20 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 97 other countries.

2 DoubleVerify is leading in Indonesia, Peru and Nepal.