Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 71 other categories.

2 DoubleVerify is leading in Sports, News & Media, Arts & Entertainment, Soccer and 62 other categories.


1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, Germany and 116 other countries.

2 Unica is leading in Japan, Israel, Kenya, Cayman Islands and 9 other countries.