Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Unica is leading in Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 83 other categories.

2 DoubleVerify is leading in News & Media, Sports, Computer & Electronics, Software and 32 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 103 other countries.

2 Unica is leading in Japan, Afghanistan, Sri Lanka, Virgin Islands, British and 12 other countries.