Market Share by Top Websites

1 Unica is leading in The Entire Web.

2 DoubleVerify is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 89 other categories.

2 DoubleVerify is leading in Computer & Electronics, News & Media, Software, Technology News and 39 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 69 other countries.

2 DoubleVerify is leading in Russia, Israel, Colombia, Chile and 13 other countries.