Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind DoubleVerify in all market share segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Sports, Soccer, News & Media, Arts & Entertainment and 88 other categories.

2 Yahoo Search Marketing Analytics is leading in Business & Industry, Shopping, Travel, Construction & Maintenance and 42 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 134 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, South Korea, Iraq and Kenya.