Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Travel and 67 other categories.

2 DoubleVerify is leading in News & Media, Computer & Electronics, Software, Technology News and 54 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, United Kingdom, Brazil, Russia and 93 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, South Korea and Taiwan.