Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Travel and 58 other categories.

2 DoubleVerify is leading in Computer & Electronics, News & Media, Software, Technology News and 44 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, United Kingdom, Russia, Germany and 21 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Korea Republic, Taiwan, Hong Kong and 13 other countries.