Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Sports, Arts & Entertainment, Computer & Electronics and 67 other categories.

2 Yahoo Search Marketing Analytics is leading in Business & Industry, Shopping, Travel, Construction & Maintenance and 50 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 113 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, South Korea, Bangladesh and Iraq.