Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Health and 62 other categories.

2 DoubleVerify is leading in News & Media, Computer & Electronics, Software, Sports and 45 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 103 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Taiwan, South Korea, Palestinian Territories and 3 other countries.