Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind DoubleVerify in all market share segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Travel and 72 other categories.

2 DoubleVerify is leading in Computer & Electronics, News & Media, Software, Technology News and 44 other categories.

Geography

1 DoubleVerify is leading in most countries, including Russia, France, United Kingdom, Israel and 31 other countries.

2 Yahoo Search Marketing Analytics is leading in United States, Japan, Taiwan, Korea Republic and 23 other countries.