Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind DoubleVerify in all market share segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Travel and 59 other categories.

2 DoubleVerify is leading in Computer & Electronics, News & Media, Software, Technology News and 52 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, United Kingdom, Spain, Brazil and 39 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Korea Republic, Taiwan, Canada and 15 other countries.