Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YellowTracker is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Business & Industry and 78 other categories.

2 YellowTracker is leading in Pets & Animals, Pets, Religion & Spirituality, Marketing & Advertising and 11 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Russia, Brazil, United Kingdom and 117 other countries.

2 YellowTracker hasn't got a lead over DoubleVerify in any country.