Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YellowTracker is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including Computer & Electronics, News & Media, Software, Technology News and 52 other categories.

2 YellowTracker is leading in Business & Industry, Arts & Entertainment, People & Society, Shopping and 36 other categories.


1 DoubleVerify is leading in most countries, including United States, United Kingdom, France, Russia and 41 other countries.

2 YellowTracker is leading in Netherlands, Belgium, Czech Republic, Ireland and 2 other countries.