Market Share by Top Websites

1 DoubleVerify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YellowTracker is clearly lagging behind, losing to DoubleVerify in all segments.

Websites Categories

1 DoubleVerify has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Software, Technology News and 56 other categories.

2 YellowTracker is leading in Business & Industry, Arts & Entertainment, People & Society, Shopping and 51 other categories.

Geography

1 DoubleVerify is leading in most countries, including United States, Brazil, United Kingdom, Russia and 71 other countries.

2 YellowTracker is leading in Netherlands, Belgium, Morocco and Burkina Faso.