Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 38 other categories.

2 i-Behavior is leading in Arts & Entertainment, News & Media, Real Estate, TV & Video and 30 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Japan and 26 other countries.

2 DSMM Advantage is leading in Canada, Greece, Norway, Finland and 4 other countries.