Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 53 other categories.

2 i-Behavior is leading in Arts & Entertainment, Food & Drink, News & Media, Music & Audio and 8 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, United Kingdom, Germany, Poland and 18 other countries.

2 DSMM Advantage is leading in United States, Canada, Viet Nam, Turkey and one other country.