Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 48 other categories.

2 i-Behavior is leading in Arts & Entertainment, Food & Drink, News & Media, Clothing and 12 other categories.


1 i-Behavior is leading in most countries, including Brazil, Italy, Australia, United Kingdom and 19 other countries.

2 DSMM Advantage is leading in United States, Canada, Mexico, Japan and 5 other countries.