Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites and Top 100K Sites.

2 DSMM Advantage is leading in Top 1M Sites.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 48 other categories.

2 i-Behavior is leading in Arts & Entertainment, TV & Video, Food & Drink, News & Media and 17 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, Australia, Italy and 24 other countries.

2 DSMM Advantage is leading in Canada, Mexico, Greece, Bolivia and one other country.