Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 43 other categories.

2 i-Behavior is leading in Arts & Entertainment, News & Media, Real Estate, Jobs & Employment and 12 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 26 other countries.

2 DSMM Advantage is leading in Sweden, Peru, Latvia, Indonesia and one other country.