Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 45 other categories.

2 i-Behavior is leading in Arts & Entertainment, News & Media, Programming, Jobs & Employment and 15 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 37 other countries.

2 DSMM Advantage is leading in Kuwait and Puerto Rico.