DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 51 other categories.
Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Arts & Entertainment and 7 other categories.
DSMM Advantage is leading in most countries, including United States, United Kingdom, Canada, Japan and 11 other countries.
Knowledge Networks is leading in Senegal.