Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Finance, Internet & Telecom, Insurance, Marketing & Advertising and 33 other categories.

2 MerchantAdvantage is leading in Shopping, Business & Industry, Home & Garden, Health and 28 other categories.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Germany and 11 other countries.

2 DSMM Advantage is leading in United Kingdom, India, Israel, Kuwait and one other country.