Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Marketing & Advertising and 37 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Furniture and 27 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, Russia, United Arab Emirates and 8 other countries.

2 DSMM Advantage is leading in United Kingdom, Viet Nam, Egypt, Ukraine and 7 other countries.