In terms of market share, DSMM Advantage is clearly lagging behind, losing to MerchantAdvantage in all segments.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Health, Finance and 39 other categories.
MerchantAdvantage is leading in Shopping, Home & Garden, Products & Shopping, Sports and 27 other categories.
MerchantAdvantage is leading in most countries, including United States, India, Russia, Viet Nam and 4 other countries.
DSMM Advantage is leading in Canada, Mexico, France, China and 3 other countries.