Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Health, Marketing & Advertising and 35 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 26 other categories.


1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, China, Colombia and 5 other countries.

2 DSMM Advantage is leading in Germany, Greece, Japan, Italy and 3 other countries.