Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Finance and 37 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 26 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, Spain, India and 10 other countries.

2 DSMM Advantage is leading in Mexico, Netherlands, Viet Nam, Chile and 4 other countries.