Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Finance and 35 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Products & Shopping, Sports and 26 other categories.


1 DSMM Advantage is leading in most countries, including Canada, India, Germany, Greece and 9 other countries.

2 MerchantAdvantage is leading in United States, Spain, Italy, Bulgaria and 4 other countries.