Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Finance and 36 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 31 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, France and 8 other countries.

2 DSMM Advantage is leading in Japan, Mexico, Brazil, China and 7 other countries.