Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Finance, Marketing & Advertising and 35 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Sports and 27 other categories.


1 DSMM Advantage is leading in most countries, including United Kingdom, Australia, Mexico, China and 8 other countries.

2 MerchantAdvantage is leading in United States, Canada, Spain, Ukraine and 6 other countries.