Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 42 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 16 other categories.

Geography

1 DSMM Advantage is leading in most countries, including Canada, United Kingdom, Viet Nam, Egypt and 5 other countries.

2 Proclivity is leading in United States, China, France, Slovakia and 3 other countries.