Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 47 other categories.

2 Proclivity is leading in Health, Sports, Football, Medicine and 22 other categories.


1 DSMM Advantage is leading in most countries, including Canada, United Kingdom, India, Norway and 10 other countries.

2 Proclivity is leading in United States, Brazil, Ukraine, China and 9 other countries.