Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 40 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 14 other categories.


1 Proclivity is leading in most countries, including United States, India, Ukraine, Singapore and 8 other countries.

2 DSMM Advantage is leading in United Kingdom, Canada, Sweden, Peru and 3 other countries.