DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.
DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 48 other categories.
Proclivity is leading in Health, Sports, Football, Medicine and 13 other categories.
DSMM Advantage is leading in most countries, including United States, Canada, United Kingdom, Viet Nam and 7 other countries.
Proclivity is leading in Italy, Germany, Ukraine, Russia and 6 other countries.