Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 48 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 18 other categories.

Geography

1 DSMM Advantage is leading in most countries, including Canada, Mexico, Thailand, Spain and 7 other countries.

2 Proclivity is leading in United States, Germany, Ukraine, China and 4 other countries.