Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 48 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 20 other categories.


1 DSMM Advantage is leading in most countries, including Canada, Italy, France, Greece and 5 other countries.

2 Proclivity is leading in United States, United Kingdom, China, Germany and 3 other countries.