Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 40 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 16 other categories.


1 DSMM Advantage is leading in most countries, including United Kingdom, India, Israel, Kuwait and 3 other countries.

2 Proclivity is leading in United States, Chile, Italy and Japan.