1
Proclivity is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, DSMM Advantage is clearly lagging behind, losing to Proclivity in all segments.
1
Proclivity has better usage coverage in more websites categories. Including Health, Computers Electronics & Technology, Lifestyle, Community & Society and 10 other categories.
2
DSMM Advantage is leading in Finance and Science & Education.
1
Proclivity is leading in most countries, including United States, Australia, Italy, Romania and 16 other countries.
2
DSMM Advantage is leading in Czech Republic.