Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Career & Education and 49 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 20 other categories.

Geography

1 DSMM Advantage is leading in most countries, including United Kingdom, Canada, Japan, Brazil and 8 other countries.

2 Proclivity is leading in United States, India, Germany, Switzerland and 3 other countries.