Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 26 other categories.

2 is leading in Shopping, Internet & Telecom, Jewelry, Consumer Electronics and 5 other categories.


1 is leading in most countries, including China, New Zealand, Latvia, Japan and 6 other countries.

2 Proclivity is leading in United States, United Kingdom, Germany, India and 5 other countries.