DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including News & Media, Shopping, Business & Industry, Arts & Entertainment and 63 other categories.
Observer is leading in Computer & Electronics, People & Society, Software, Marketing & Advertising and 13 other categories.
DynamicYield is leading in most countries, including United Kingdom, Israel, United States, China and 57 other countries.
Observer is leading in Canada.