DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including News & Media, Shopping, Clothing, Gambling and 50 other categories.
TruEffect is leading in People & Society, Business & Industry, Internet & Telecom, Computer & Electronics and 28 other categories.
DynamicYield is leading in most countries, including United Kingdom, Israel, Germany, China and 53 other countries.
TruEffect is leading in United States, Japan, Dominican Republic, Greece and 3 other countries.