Market Share by Top Websites

1 DynamicYield is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to DynamicYield in all segments.

Websites Categories

1 DynamicYield has better usage coverage in more websites categories. Including Shopping, News & Media, Business & Industry, Clothing and 90 other categories.

2 TruEffect is leading in People & Society, Performing Arts, TV & Video, Marketing & Advertising and 14 other categories.


1 DynamicYield is leading in most countries, including United Kingdom, United States, Germany, Israel and 80 other countries.

2 TruEffect is leading in Montenegro, Turkey, Tuvalu, Central African Republic and 6 other countries.