DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including News & Media, Shopping, Gambling, Arts & Entertainment and 49 other categories.
TruEffect is leading in People & Society, Business & Industry, Internet & Telecom, Health and 24 other categories.
DynamicYield is leading in most countries, including United Kingdom, Israel, Russia, China and 41 other countries.
TruEffect is leading in United States, Canada, Korea Republic, South Africa and 6 other countries.