DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including Shopping, News & Media, Clothing, Gambling and 54 other categories.
TruEffect is leading in People & Society, Business & Industry, Internet & Telecom, Health and 22 other categories.
DynamicYield is leading in most countries, including Israel, United States, United Kingdom, Germany and 60 other countries.
TruEffect is leading in Japan, Greece, Guam and Macao.