DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including News & Media, Shopping, Arts & Entertainment, Gambling and 49 other categories.
TruEffect is leading in People & Society, Business & Industry, Internet & Telecom, Performing Arts and 20 other categories.
DynamicYield is leading in most countries, including Israel, United Kingdom, Russia, Germany and 51 other countries.
TruEffect is leading in United States, India, Japan, Turkey and 4 other countries.