DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including News & Media, Shopping, Business & Industry, Gambling and 53 other categories.
TruEffect is leading in People & Society, Internet & Telecom, Health, Performing Arts and 17 other categories.
DynamicYield is leading in most countries, including United Kingdom, Israel, China, Germany and 52 other countries.
TruEffect is leading in United States, Japan, Algeria, Colombia and 2 other countries.