DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including News & Media, Shopping, Gambling, Arts & Entertainment and 46 other categories.
TruEffect is leading in People & Society, Business & Industry, Internet & Telecom, Health and 21 other categories.
DynamicYield is leading in most countries, including United Kingdom, Israel, Russia, China and 45 other countries.
TruEffect is leading in United States, Japan, India, Canada and one other country.