DynamicYield is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DynamicYield has better usage coverage in more websites categories. Including Shopping, News & Media, Clothing, Business & Industry and 58 other categories.
TruEffect is leading in People & Society, Internet & Telecom, Computer & Electronics, Performing Arts and 20 other categories.
DynamicYield is leading in most countries, including United States, United Kingdom, Israel, Germany and 64 other countries.
TruEffect is leading in Japan, Greece, Guam, Slovenia and one other country.