Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eADV is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 145 other categories.

2 eADV is leading in Gambling, Fantasy Sports, Poker, Magazines & E-Zines and 10 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Argentina and 65 other countries.

2 eADV is leading in Italy, Greece, Switzerland, Ukraine and 6 other countries.