Market Share by Top Websites

1 eADV is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to eADV in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 101 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Law & Government, Government and 9 other categories.

Geography

1 eADV is leading in most countries, including Italy, France, Germany, United Kingdom and 15 other countries.

2 Kitara Media is leading in United States, Canada, Brazil, Singapore and 9 other countries.