Market Share by Top Websites

1 eADV is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to eADV in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 97 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Adult and 10 other categories.


1 eADV is leading in most countries, including Italy, Germany, Switzerland, France and 25 other countries.

2 Kitara Media is leading in United States, Canada, India, Argentina and 10 other countries.