eADV is leading in Top 100K Sites and Top 1M Sites.
eADV has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 79 other categories.
LiftDNA is leading in Humor.
eADV is leading in most countries, including Italy, France, Brazil, Switzerland and 23 other countries.
LiftDNA is leading in United States, South Korea, Tuvalu, Canada and 6 other countries.