Market Share by Top Websites

1 eADV is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to eADV in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 109 other categories.

2 LiftDNA is leading in Relationships & Dating and Football.

Geography

1 eADV is leading in most countries, including Italy, France, Germany, United Kingdom and 19 other countries.

2 LiftDNA is leading in United States, Spain, China, Poland and 8 other countries.