Market Share by Top Websites

1 Mercent is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, eADV is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Sports and 8 other categories.

2 Mercent is leading in Lifestyle, Health, E-commerce & Shopping, Food & Drink and 4 other categories.

Geography

1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 38 other countries.

2 eADV is leading in Italy, Poland, Romania, Argentina and 6 other countries.