Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, eADV is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 87 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Sports and 34 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Russia and 42 other countries.

2 eADV is leading in Italy, Germany, Romania, France and 11 other countries.