Market Share by Top Websites

1 eADV is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to eADV in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 104 other categories.

2 Merchenta is leading in Home & Garden, Products & Shopping, Makes & Models and Children.


1 eADV is leading in most countries, including Italy, Germany, France, Russia and 22 other countries.

2 Merchenta is leading in United Kingdom, United States, Australia, Ireland and 2 other countries.