Market Share by Top Websites

1 eADV is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to eADV in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 76 other categories.

2 Microsoft adCenter Conversion is leading in Shopping, Health, Finance, Accommodation & Hotels and 56 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, Australia and 24 other countries.

2 eADV is leading in Italy, France, Germany, Guatemala and 9 other countries.