Market Share by Top Websites

1 Moat is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, eADV is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 75 other categories.

2 Moat is leading in Food & Drink, Finance, Home & Garden, Nursery & Playroom and 43 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Spain and 38 other countries.

2 eADV is leading in Italy, Germany, Switzerland, Romania and 12 other countries.