Market Share by Top Websites

1 eADV is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to eADV in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 104 other categories.

2 Open AdExchange is leading in Newspapers, Auctions, Astronomy, Relationships & Dating and 2 other categories.

Geography

1 eADV is leading in most countries, including Italy, France, Germany, United States and 24 other countries.

2 Open AdExchange is leading in Denmark and Peru.