Market Share by Top Websites

1 eADV is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to eADV in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 100 other categories.

2 Open AdExchange is leading in Newspapers, Jobs & Employment, Computer Hardware, Astronomy and one other category.


1 eADV is leading in most countries, including Italy, Germany, Switzerland, France and 32 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Norway and Guatemala.