Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, eADV is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 66 other categories.

2 Platform161 is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 63 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, Turkey and 54 other countries.

2 eADV is leading in Italy, China, Iran, Libya and one other country.