Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eBay Stats is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 16 other categories.

2 eBay Stats is leading in E-commerce & Shopping, Computers Electronics & Technology, Vehicles and Business & Consumer Services.

Geography

1 eBay Stats is leading in most countries, including United States, Germany, Italy, Spain and 82 other countries.

2 Nielsen Display Ads is leading in France, United Kingdom, Canada, Belgium and 45 other countries.