In terms of market share, Echo is clearly lagging behind, losing to Mindshare technologies in all segments.
Mindshare technologies has better usage coverage in more websites categories. Including Shopping, Food & Drink, Restaurants & Delivery, Business & Industry and 24 other categories.
Echo is leading in News & Media, Games, Adult, Investing and 6 other categories.
Mindshare technologies is leading in most countries, including United States, United Kingdom, France, Canada and 4 other countries.
Echo is leading in Germany, Japan and Russia.