In terms of market share, Echo is clearly lagging behind, losing to Movable Media in all segments.
Echo has better usage coverage in more websites categories. Including News & Media, People & Society, Science, Adult and 12 other categories.
Movable Media is leading in Business & Industry, Shopping, Career & Education, Education and 6 other categories.
Movable Media is leading in most countries, including Canada, Netherlands and Belgium.
Echo is leading in Russia and United Kingdom.