In terms of market share, Echo is clearly lagging behind, losing to Movable Media in all segments.
Echo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Science and 13 other categories.
Movable Media is leading in Business & Industry, Shopping, Insurance, Health and 4 other categories.
Echo is leading in most countries, including United States, Germany and Japan.
Movable Media is leading in United Arab Emirates.