In terms of market share, Echo is clearly lagging behind, losing to Movable Media in all segments.
Echo has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Science, People & Society and 14 other categories.
Movable Media is leading in Business & Industry, Shopping, Marketing & Advertising, Health and 2 other categories.
Echo is leading in most countries, including United States, United Kingdom, Russia and Reunion.
Movable Media is leading in Australia, Italy and Mexico.